Coral Springs, FL, August 21, 2024 – One Firefly, a digital marketing agency that caters to technology professionals in the residential and commercial custom integration markets, is excited to announce its sponsorship of the Business Strategies & Project Management track at this year’s CEDIA Smart Home Technology Conference, curated by CEDIA Association. This sponsorship underscores One Firefly’s commitment to empowering integrators with the critical business insights and project management expertise needed to thrive in the rapidly evolving smart home industry.
CEDIA Expo 2024, taking place from September 4-6 in Denver, Colorado, is the premier event for the custom integration industry. The expo provides a comprehensive platform to discover the latest trends, engage with industry experts, and participate in educational sessions tailored to help integrators stay ahead in a competitive landscape.
One Firefly will lead two pivotal education sessions as part of the Business Strategies & Project Management track. The first session, “The Future of SEO Is Here: How to Prepare Your Online Presence for the New Search Landscape,” will be held on Thursday, September 5, from 11:00 AM to 12:00 PM. Presented by Ron Callis, CEO, and Kendall Clark, Director of Sales & Marketing, this session will offer actionable strategies for adapting to the challenges posed by generative AI and the new search landscape, ensuring businesses remain visible and relevant.
The second session, “The Website Blueprint: Essential Elements for a Standout Business Website,” is scheduled for Friday, September 6, from 1:30 PM to 3:00 PM. During this interactive session, Ron Callis and Kendall Clark will guide attendees through an audit of their current websites, providing insights into the essential elements that every successful business website should include. Participants will leave with practical strategies to enhance their website’s performance and engagement.
In addition to these sessions, One Firefly is hosting a panel on the Lighting & Ambiance track and a session on the Power Management, Energy & Sustainability track. These contributions
highlight One Firefly’s dedication to offering educational content across critical integration industry areas.
Ron Callis, CEO of One Firefly, shared his enthusiasm, stating, “We’re truly excited to sponsor the Business Strategies & Project Management track at CEDIA Expo 2024. Education has always been at the core of One Firefly’s mission to stay ahead of industry trends and empower professionals. Our North Star, ‘To help people feel proud, prosperous, and connected,’ guides us in every initiative. CEDIA Expo is a highlight for us each year—it’s a vibrant event where we connect with clients and industry peers, all while sharing insights that help others navigate challenges and seize new opportunities. The energy and collaboration are unmatched, and we can’t wait to contribute again this year.”
Dealers interested in attending these sessions can register through their CEDIA portal. Attendees are also encouraged to visit Booth #3030 to meet the One Firefly team, explore their latest innovations, and learn more about how they can help integrators achieve sustainable growth and success in the smart home industry.
For more information about CEDIA Expo 2024, including registration details, visit CEDIA Expo’s official website. To learn more about the educational sessions, including the Business Strategies & Project Management track, visit the conference overview.
About One Firefly
One Firefly is an award-winning marketing agency specializing in custom-tailored marketing solutions and recruiting and hiring growth solutions for technology professionals in residential and commercial markets. The company was founded in 2007 to help businesses in the AV and integration industry grow and succeed through effective branding, digital marketing, and web development. A four-time honoree on the Inc. 5000 list of fastest-growing companies in the U.S., One Firefly is proud to have built a reputation for delivering purposeful marketing solutions to the niche audio-visual space. For more information, visit www.onefirefly.com.
