Orion, MI — August 27, 2024 — Lightware is pleased to announce the appointment of Mike Ellsworth as the new Director of Live Event & Entertainment Technology at Lightware Americas. This strategic appointment reflects Lightware’s continued commitment to enhancing their capabilities and leadership in the live events and entertainment sector across the Americas.
Mike Ellsworth, a dedicated and experienced professional within the Lightware team, steps into this role after a successful tenure as Director of Sales Operations for the Americas. Prior to that, Mike served as a Senior Sales Engineer, where he played a pivotal role in driving sales strategies and supporting key client engagements.
In his new role as Director of Live Event & Entertainment Technology for the Americas, Mike will work directly with Lightware’s live event customers, focusing on large-scale productions with over 2,500 attendees. Additionally, he will collaborate closely with clients involved in major LED installations in stadiums and arenas, further solidifying Lightware’s position as the established standard in the industry.
“Mike’s extensive technical expertise and deep understanding of our customers’ needs make him the perfect fit for this role. His leadership will be crucial as we continue to grow our presence in the live events and entertainment market, ensuring that Lightware remains the go-to solution for large-scale productions and installations,”
Roger Takacs, Executive Vice President of Sales, Americas
This appointment underscores Lightware’s ongoing commitment to innovation and excellence, as they strive to provide unparalleled support and solutions to their partners in the live events and entertainment sectors.
