Lake Orion MI, November 18, 2024 – Lightware is excited to announce that Brian Studwell has been appointed as the new Regional Sales Manager for US Northeast, while also retaining his responsibilities as National Consultant Liaison. With a strong background in the industry and extensive experience within the company, Brian is well-positioned to deliver exceptional support to our clients.
In his new role, Brian will be responsible for managing customer relationships, understanding client needs, and providing tailored solutions to help businesses achieve their objectives using Lightware’s technology. He will play a key part in coordinating sales efforts, ensuring customer satisfaction, and driving growth across various markets. His proactive approach to account management aims to offer clients seamless experience and strategic guidance, building on the trusted relationships he has already cultivated.
“Brian’s deep understanding of the industry, combined with his commitment to our customers, makes him an excellent fit for this position,” said Roger Takacs, Executive VP of Sales at Lightware. “We are confident that his dual role will enhance our ability to deliver innovative solutions while maintaining the high level of service that our clients expect.”
In addition to his new duties, Brian will continue to serve as National Consultant Liaison, where he will maintain his role in connecting consultants with Lightware’s latest product developments and technical resources. This dual responsibility will allow him to leverage his expertise in both capacities, ensuring that Lightware’s consulting partners stay well-informed and that clients benefit from a cohesive approach to account management and consulting support.
About Lightware
Lightware invents and delivers signal management solutions for the AV industry for more than 25 years, allowing AV and IT professionals to securely control, distribute, monitor and manage video and audio signals between diverse sources and multiple users. By utilizing USB, USB-C and HDMI connectivity their reliable and versatile extenders, matrix switchers and AV-over-IP devices empower meetings spaces, education applications and live events in more than 30 countries across four continents.
