Coral Springs, FL, October 3, 2024–One Firefly, an award-winning marketing agency that caters to technology professionals in the residential and commercial custom integration markets, and McIntosh Group, the leading designer, manufacturer, and marketer of high-end home audio equipment, are excited to announce a new corporate collaboration and co-marketing program. Together, they are launching a co-marketing program designed exclusively for a selected group of elite dealers authorized to sell and install McIntosh and Sonus faber custom installation products.
Known for their exceptional craftsmanship, engineering precision, and timeless designs, the McIntosh and Sonus faber brands are two of the most prestigious names in the luxury home audio space. The new co-marketing program offers an exclusive group of participating dealers the opportunity to drive brand awareness and demand around these audio solutions to luxury homeowners.
“We are thrilled to partner with McIntosh Group to bring this marketing opportunity to their top dealers,” said Jessica Weiss, Director of Strategic Partnerships & Programs at One Firefly. “We look forward to helping these elite dealers grow their businesses with the support of this co-branded marketing initiative.”
Currently, a select group of top-tier dealers are authorized to sell McIntosh and Sonus faber products in the U.S. Dealers invited to participate in the new co-marketing program have been carefully chosen based on their expertise and demonstrated ability to sell and install these high-end custom integration home audio systems.
“At McIntosh Group, we pride ourselves on the excellence of our products and the caliber of our dealer network,” said Emma Dubuis, Global Director of Integrated Media and E-commerce at McIntosh Group. “This program is designed to give our dealers the marketing tools they need to elevate their businesses and further position themselves as leaders in the high-end audio market. We are confident this initiative will enhance their ability to showcase McIntosh and Sonus faber products and grow their presence in their local markets.”
Minimal time investment is required for participants to get the new McIntosh and Sonus faber program up and running. One Firefly will manage the entire campaign from start to finish, and only needs a few minutes of dealers’ time to get started.
For more information about this exclusive co-marketing program, contact One Firefly at sales@onefirefly.com.
About One Firefly
One Firefly is an award-winning marketing agency specializing in custom-tailored marketing solutions and other growth solutions like recruiting and hiring for technology professionals in residential and commercial markets. The company was founded in 2007 to help businesses in the AV and integration industry grow and succeed through effective branding, digital marketing, and web development. A four-time honoree on the Inc. 5000 list of fastest-growing companies in the U.S., One Firefly is proud to have built a reputation for delivering purposeful marketing solutions to the niche audio-visual space. For more information, visit www.onefirefly.com.
About The McIntosh Group
McIntosh Group is a leading designer, manufacturer, and marketer of high-end home audio equipment worldwide. The Company offers a broad suite of premium equipment across its portfolio of owned brands including McIntosh Labs, Sonus faber, and Sumiko Phono Cartridges. Through its Fine Sounds distribution companies, the group distributes numerous premium audio brands such as McIntosh, Sonus faber, Pro-Ject and Rotel. Catering to a wide array of highly loyal audio enthusiasts and music lovers fan-base, McIntosh Group also holds premium automotive audio partnerships with Maserati and Lamborghini through its refined Italian brand, Sonus faber and with Jeep through its American avant-garde brand, McIntosh. McIntosh Group prioritizes bringing sound to life through quality products built to perform and strives to ensure the long-term development of each of its brands in keeping with their identity, their heritage, and their expertise. For more information, please visit www.mcintoshgroup.com.
