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Industry Insights

Better Leveraging Sales Staff

October 15, 2023

“NSCA taught us how to leverage our salespeople. Rather than bringing in new employees and training them on how to sell, NSCA recommended that we find ways to free up the time of existing salespeople so they could sell more….

Stand-Out

Stand Out in a Sea of Sameness: Outcome-Based Sales to Guarantee Results

October 10, 2023

Turn your sales reps into superstars with training that gives them hands-on experience in outcome-based selling. This strategy is your ticket to winning more deals and standing out in a sea of sameness. The United States may not be facing…

Electro-Voice elevates audio for new Treetop Trail at the Minnesota Zoo

Electro-Voice elevates audio for new Treetop Trail at the Minnesota Zoo

October 5, 2023

World’s longest elevated pedestrian loop adds new perspective on nature at one of the USA’s largest zoos Distribution of 56 EVID-S5.2X compact loudspeakers provides optimal combination of superior sound quality, low-profile looks and weatherized durability for Minnesota climate True North…

ODP

How to Reduce Costs by Streamlining Office Supply Management

October 3, 2023

A strategic approach to office supply management can create significant benefits that enhance efficiency, reduce costs, and improve procurement control. In the rapidly evolving landscape of the systems integration industry, businesses face a unique set of challenges. Amidst the complex…

NSCA 2024 Agenda: An Open Letter to Members

October 1, 2023

This 2024 association agenda is shared and discussed at the Annual Member Meeting during NSCA’s 26th annual Business & Leadership Conference (BLC), Feb. 27-29, 2024, in Irving, TX. As your trade association, it’s NSCA’s responsibility to make sure we’re focusing…

Electro-Voice and Dynacord sound system meets multi-purpose needs of modern Seoul church

Electro-Voice and Dynacord sound system meets multi-purpose needs of modern Seoul church

September 30, 2023

A selection of Electro-Voice loudspeaker models, driven and controlled with Dynacord electronics and software, were specified to seamlessly cover different areas in the church Versatile system provides high-resolution for spoken word, flexibility for community events and high-output capacity for concert…

businessman press reload sign

3 Strategies to Talk to Customers About a Technology Refresh

September 26, 2023

When it’s time for a technology refresh, do you have a plan on how to best approach it with your clients? If your customers understand and agree to periodically examining their technology upfront, it makes the conversation about technology financing…

How to Sell Better

September 24, 2023

“One of the most valuable things I’ve gotten from NSCA has come from its Business & Leadership Conference. The information at this event tells me how to run my business better, how to sell better, and how to be a…

R Hoffman

Robert Hoffman Joins Cypress Integration’s Sales & Marketing Team

September 22, 2023

LAPEER, MICHIGAN — Cypress Integration Solutions of Lapeer, Michigan announces the addition of Robert “Bobby” Hoffman to the Cypress sales and marketing department. Hoffman was recently appointed a Sales & Marketing Specialist with the company. Hoffman is concurrently a Captain…

Pavion-small

4 Transformation Strategies Pavion Used to Propel Growth

September 19, 2023

For the innovative ways it drove growth while maintaining the customer experience, Pavion was named a 2023 Excellence in Business award winner in the Strategic Transformation category. When Pavion (formerly CTSI) started noticing changes in demand on the horizon, the…

TCA_MTS_02_58016

Integrated scoreboard and sound system for Trinity Christian Academy’s new football stadium

September 18, 2023

New Eagle stadium features seating for 1000 covered by a single Electro-Voice MTS-4153 three-way point-source loudspeaker in a 60° x 40° configuration Powered by one Dynacord IPX amplifier, the system provides pristine coverage of the field and seating Integrated scoreboard…

Better Solutions, Ideas, and Concepts

September 12, 2023

“Integrators should join NSCA because being an integrator today is much different than it has been in the past. Many integrators need to change their business models, and you need a trusted partner to help you along that path. NSCA…