5 Ways to Adapt Your Sales & Marketing Strategy for 2025

Tuesday, October 15 at 11:00 am CDT

Sticking to the same old strategies might not be the best approach as we head into 2025. The market is evolving, uncertainty surrounds the economy, and technology is reshaping how customers discover solutions and make purchasing decisions. As a trade association dedicated to helping integration companies succeed, we encourage a thorough review of your sales and marketing strategies to ensure you’re positioning your company for success in 2025. Attending this webinar is a great first step.

Join Chris Peterson, founder and president of Vector Firm, and NSCA Member Advisory Councilmember, as he provides expert insights on sales and marketing for integrators. He’ll be joined by NSCA director of business resources Mike Abernathy, along with integrators Keith Donahue from Avidex and Pat Richter of Basepoint Building Automations, to discuss the key factors shaping 2025 sales and marketing strategies. Topics include:”

1. Thriving in an AI-Driven World Artificial intelligence offers both opportunities and challenges. Discover how your sales and marketing teams can harness AI effectively—and what pitfalls to avoid.
2. The Convergence of Sales and Marketing The lines between sales and marketing are becoming increasingly blurred, a trend expected to intensify by 2025. Learn how to adapt to this shift for more cohesive strategic planning.
3. The Changing Role of Sales Engineers As sales roles continue to evolve, are sales engineers still relevant? The panel will discuss how integrators are adapting their sales approach to meet these changes.
4. The Service-Selling Challenge Why aren’t integrators selling more recurring or managed services? Explore how this issue plays into planning for 2025 and how to tap into these opportunities.
5. Facing Economic Uncertainty While the future isn’t all doom and gloom, many economists forecast a challenging landscape, with NSCA’s latest Electronic Systems Outlook reflecting flat projections in key vertical markets. How will this uncertainty impact your sales and marketing efforts in 2025?

This NSCA webinar covers a lot of ground. Attendees will leave with actionable insights to enhance their sales and marketing strategies for the year ahead.