New MIB measures effectiveness of industry marketing efforts
CEDAR RAPIDS, IA, January 15, 2008 — NSCA’s latest Market Intelligence Briefing™ (MIB) provides an in-depth look at the practice of marketing in the commercial electronic systems industry. Marketing and Promotion in the Commercial Electronic Systems Industry examines marketing strategies for manufacturers, systems contractors/integrators, and independent technical/design consultants.
“The research presents valuable information on what marketing and promotion strategies industry stakeholder groups are using to help differentiate their company from the competition and to gain new business.” said Senior Director of Member Services, Jodi Montgomery.
Many topics are detailed in the report, including member responses regarding their top market initiatives, tracking methods, marketing infrastructure and most effective marketing tools.
Overall, the most popular way to deploy marketing plans was to exhibit or attend a trade show. More than 90 percent of manufacturers reported they had been to a trade show in 2007; nearly 83 percent plan to attend one this year. Systems integrators ranked enhancing their websites as the most important marketing initiative; consultants said it was most advantageous for them to attend or exhibit at a regional trade show. Other common marketing initiatives between the three groups included producing brochures, and advertising on the Web and in the yellow pages.
Market Intelligence Briefings are released quarterly and study the latest trends and research in the industry. These reports are a benefit of NSCA membership. Corporate members may download a free copy of the report by visiting www.nsca.org/research.
NSCA is the leading not-for-profit association representing the commercial electronic systems industry. With more than 2,500 member companies worldwide, the National Systems Contractors Association is a powerful advocate of all who work within the low-voltage industry, including systems contractors/integrators, product manufacturers, consultants, sales representatives, architects, specifying engineers and other allied professionals. NSCA is dedicated to serving contractor members and all channel stakeholders through education, advocacy, outreach and member services. NSCA University offers a variety of courses on topics such as project management, business, sales, design and technical knowledge. Courses are delivered through a variety of methods including conferences, regional trainings, online learning and webinars. NSCA works in conjunction with a variety of industry partners to provide relevant and meaningful education and certification programs. It also provides leading industry research and market intelligence, insurance solutions, the industry’s most comprehensive manual of practice, Essentials of Systems Integration™ and other business tools. For more information, please visit www.nsca.org.
Director of Industry Outreach